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If your business has a physical location (address), open the Google My Business page. This is usually enough to get the link removed. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Disambiguation, and diversity are important when it comes to LSI Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout. Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk of being penalized. All you wanted to know about static pages but were afraid to ask A great way to improve the level of uniqueness on your site is via your onsite blog (if you don’t have one, get one!). Maybe a little bit of content writing. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text or other unauthorized techniques. SEO in Hedon is here. The more complex the search term is, the more willing users are to explore search listings beyond the first few positions. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in search engines. Help create content (that builds links) According to Gaz Hall, a UK SEO Consultant : "Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website." For example, if your product page is thin, you can add unique content in the form of a detailed explanation. Even those retailers who don’t sell products online or who have substantial offline sales are still impacted by search. People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Adjust your appearance in search by utilising SEO Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Today, people tend not to look for products; instead, they’re looking for information. However, if you have too many, then high volumes of duplicated content may be the problem. Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… Attract plenty of links from other sites Many people don’t even bother to look in Google for news. You’ve optimized your content with SEO. Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. They have no unique content, only repurposed snippets of content from other pages on your eCommerce website.